Associate Design Director
04/20 – Present
- Manages design staff, including freelancers, to ensure that design implementation is in line with the organization’s strategy, helping materials achieve their objectives and effectively reach target audiences, enhancing the organization’s identity.
- Lead and execute the design vision for materials across the organization.
- Creates and establishes brand structure and guidelines for the organization’s various campaigns or mission initiatives.
- Project manages design staff and leads coordination with the wider team to ensure March of Dimes properties align with brand standards.
- Maintains communication with the entire team and focuses on completing specific tasks on time and on budget.
March of Dimes
Senior Designer
03/16 – 04/20
- Conceptualizes and executes design solutions to meet strategic goals while consistently maintaining brand identity throughout all materials.
- Creates compelling designs with a focus on usability and accessibility, ensuring that the task is always on brand.
- Skilled in page layout, web design, social media, and photo retouching.
Evangelical Community Hospital: Lewisburg, PA – 08/13 – 04/16
Graphic Designer
- Produced the organization’s marketing print and web materials for hospital usage, strengthening brand standards and market knowledge.
- Composes and coordinates design concepts and reviews materials for direct mail, advertising, digital media, and various other forms of promotional materials while conferring with creative and copy team members and/or outside vendors.
- Maintains the organization’s website, updating and creating web pages and assets with the CMS software SiteCore.
- Managed and scheduled newspaper and magazine advertisements in publications, ensuring ads run correctly and according to schedule within organizational budgets.
- Provides art direction for photo shoots and assists with commercial taping and production.
Antonio Brown: 11/11 – 01/16
Graphic Designer
- Crafts a suite of brand identity concepts for NFL athlete Antonio Brown, extracting every nuance of the brand’s personality, including its function, ethos, and target audience.
- Responsible for design and material selection for all merchandise in Mr. Brown’s clothing
- collection; regularly collaborates with Mr. Brown to review and incorporate feedback from his consumers.
- Designs online skins and banners for social media platforms, capturing the brand’s personality through aesthetic visual style.
Hoottle: Lynbrook, NY – 08/10 – 06/11
Freelance Designer
- Responsible for design, site structure and worked on various website layouts ranging from initial beta phases of website to completion of website’s final draft
- Created marketing ideas and strategies to advertise and entice future users
- Implemented a well structured design interface for an easy to navigate user experience
- Collaborated with various designers to complete daily tasks required for website functionality
Story Worldwide: Norwalk, CT – 06/09
Intern
- Created many concepts of website skins and styles based on a certain look and feel based on the clients requests
- Worked with client to execute coupons based on campaign of products distributed
- Helped with file research with the use of proper stock photography and sound files appropriate to particular client websites
American Iron Magazine: Stamford, CT – 02/09 – 05/09
Intern
- Used appropriately applied typography, layout, and visual vocabulary to clearly convey brand message
- Produced eye catching advertisements while managing tight deadlines
- Assisted in organization of files and preparing images for magazine